Scope of Responsibilities:

• Develop and execute a comprehensive, long-term marketing communication strategy for the Żabka brand and its portfolio of private labels, ensuring consistent positioning and brand equity across all touchpoints.
• Lead the planning, implementation, and optimization of large-scale, multi-channel 360° marketing campaigns, with proven success in both offline and digital environments.
• Define and oversee strategic communication frameworks aligned with corporate objectives and growth ambitions.
• Drive innovation in marketing communication by introducing new technologies and engagement platforms (e.g., AI-driven personalization, gaming, application ecosystems).
• Manage the marketing communication budget, ensuring effective allocation of resources and measurable ROI across initiatives.
• Establish and maintain a strong, distinctive brand presence in the market through strategic storytelling and data-driven insights.
• Manage and mentor a high-performing team of managers and specialists, fostering a culture of creativity, accountability, and continuous improvement.
• Collaborate closely with commercial, operational, and creative teams as well as external agencies to ensure seamless execution and alignment across all marketing activities.
• Contribute to the company’s innovation agenda and long-term brand vision.

Requirements:

• Minimum 10 years of experience in marketing and communication, including at least 6 years in senior leadership positions within dynamic, consumer-focused organizations.
• Proven track record of developing and implementing innovative, high-impact communication strategies that drive business growth and brand differentiation.
• Strong ability to translate business and marketing objectives into actionable, measurable communication plans.
• Exceptional stakeholder management skills, with experience collaborating at executive and cross-functional levels.
• Strategic mindset combined with agility and resilience in fast-paced, constantly evolving environments.
• Deep understanding of emerging trends in marketing communication, consumer behavior, and digital transformation.
• Demonstrated ability to challenge conventions, foster innovation, and lead change initiatives.
• Solid financial acumen with expertise in managing and optimizing large marketing budgets.
• Inspirational leadership style focused on empowering teams, nurturing talent, and building high-performance cultures.
• Excellent command of English, both spoken and written.

What we offer:

• A real opportunity to shape the brand’s communication and lead large-scale, nationwide 360° campaigns
• A high level of autonomy and trust — your ideas will genuinely make it into execution
• The opportunity to work on ambitious projects across a wide range of channels, including ATL, digital, OOH, and retail
• Collaboration with experienced teams and leading agencies in the market
• Opportunities to develop your strategic and creative skill set
• A dynamic working environment where there is always something happening and no room for boredom
• An attractive compensation package and benefits, including private healthcare, a sports card, and insurance
• A hybrid working model — 3 days from the office and 2 days from home